I thought I would take this little bit of down time I have to write about some business tips that I think are very important for people starting a small business.
Now, my business is photography, but I think these can apply to a lot of other types of businesses out there.
1. When someone wants to book an appointment with you, you schedule it AND take a deposit.
This one is so damn important, because recently I have had a rash of people "committed" to booking a shoot with me and then canceling at the last minute. Now, this isn't anyones fault per se. But, when you go out of your way to make the shoot happen because, honestly, you need it just as much as they need your awesome services, you better make sure it happens.
Now, the client doesn't know that you went out of your way, nor should they, but if things do fall apart, you need to make sure you are compensated in some way for the work that nobody sees.
2. In this day and age, to start a business you have to specialize.
This one is very hard for me and for photographers in general. We love to shoot and most of us love to shoot anything we can get in front of our lens. But, this doesn't make very good business sense. You have to pick something and then hone in on it. Develop your narrative and sell the crap out of it. Branching out then becomes a lot easier once you've made a name for yourself. Don't be afraid of being pigeonholed right now. Get out there and get known for what you shoot.